DCOM History

The Digital Commerce Association of the Philippines (DCOM.PH) was founded by various companies of the e-commerce value chain and spearheaded by TechCellar’s Founder & General Manager, Bob Gantuangco, whose clients include major distributors and retailers of consumer goods in the country. The founding was also facilitated by events management company Fiera De Manila, headed by Norelyn T. Babiera.

The official foundation month of DCOM.PH is December 2011; just one year after Philippine Internet users reached 25% of country’s population. This big leap from a very low single-digit population since the late 1990s prompted the challenge of addressing the prevalence of fraud amidst the proliferation of social media sellers and e-marketplaces. A year after DCOM’s founding, Filipinos found their protection through the Cybercrime Prevention Act of 2012.

Jonathan ‘Jack’ R. Madrid (CEO, Multiply,com) was the first President of the organization. He was followed Dick Chiang (CEO, Dragonpay), then briefly by Donald Lim (ABS-CBN), and Bjorn Pardo (CEO, Xend), respectively.

Dick Chiang continued to lead the organization until year 2020 before appointing Jon Santico as Independent Director to represent the organization as Managing Director going forward.

Top benefactors of DCOM are Dragonpay, TechCellar, Fiera de Manila, and Shopinas.

Executive Director, MJ Panganiban (Shopinas / Dragonpay) brought DCOM’s presence to micro-enterprises by working closely with the Department of Trade and Industry (DTI).

During Executive Director Danny Eguia’s term, DCOM also partnered with various trade organizations both within and outside the Philippines, to countries like Singapore, Hong Kong, Taiwan, and Japan.

Donald Lim and Eduardo Mapa promoted DCOM by co-hosting big trade events during their term.

Directors Bob Gantuangco, Dick Chiang, Bjorn Pardo, and MJ Pangilinan have become regular alumni speakers of various Internet industry events, promoting the mission and vision of the Digital Commerce Association of the Philippines (DCOM.PH).

Founding Members and Directors:

Sheila Lina, CEO/President, Shopinas.com, Norelyn T. Babiera, Vice President, Fiera de Manila, Inc., Frederic Levy, President, Cashcash Pinoy, Nix Nolledo – Chairman and President, Xurpas Inc., Hans Eric Roxas-Chua – CEO, eLearningEdge, Bob Gantuangco – General Manager, TechCellar Business Solutions,  Anton Sheker – President, ClassifiedAds.ph, Me-Ann Bundalian – Business Development and Marketing Manager, Sulit.com.ph, Crisela Cervantes – Regional Account Manager, NetBoosterAsia, Dave Condon – Chief Operations Officer, Groupon Philippines, James Perez – President, YugaDeals Inc., Joey Alarilla, Joseph Segovia – Chief Marketing Officer, TechForge Online, Robertson Chiang – Chief Operations Officer, Mozcom, Inc., Gerald Yuvallos – CEO, Global Engine Corporation, Monching Romano – Divisoria.com, Richmond Lim – Time Depot, Mau San Andres – Asia Pay, Abe Olandres – Yugatech, Neejah Peswani – eBay/Great Value Plus, Oliver Segovia  – Ava.ph, Patrick Pulumbarit – Fly SeAir, Jay Fonacier – OdysseyLive.net, Ericson Recana -CompLink.com.ph, Jojo Anonuevo – Ensogo, Edna Belleza – 88DB Philippines, Vincent Caducio – Organica/Sleepasil, Cila Chua – Pisobid.com, Dustin Andaya – IslandRose.net, Eduardo Mapa – Media Contacts Philippines, Maritess Suplico – Goodwill Trading, Ean Abastillas – Zest Air,  Francis Dy -pakyaw.com, Melissa Limcaoco – Smart Communication Inc.