DIGITAL COMMERCE
ASSOCIATION OF THE
PHILIPPINES
Opportunities Asian Merchants Can Find in the Philippines
bob@dcom.ph
INTERNET
STATISTICS
159%
MOBILE PHONE
connections
173.2M vS POPULATION
28% INCREASE YOY
73M
SOCIAL MEDIA USERS
67%
FILIPINOS SPEND 4 HOURS ON SOCIAL MEDIA EVERYDAY
GLOBAL PENETRATION: 51%
ECOMMERCE
17B USD
0.5% OF GDP
COVID-19
IMPACT ON US
On 16 March 2020, under President Rodrigo Duterte, the Philippine Government instituted an enhanced Community quarantine (ECQ) in Luzon (including its related islands), which is essentially a complete lockdown, restricting the movement of the population in response to the the coronavirus disease pandemic 2019 (COVID-19) except for necessity, work and health circumstances.
59% DROP
GROCERY &
SUPERMARKET
65% DROP
WORKPLACES
88% DROP
RETAIL &
RECREATION
80% DROP
TRANSIT STATIONS
MOBILITY
51% HALTED
BUSY WORKERS' EATERY
24% SMALL VARIETY STORES CLOSED SHOP
BIG RESTAURANTS WERE UNAVAILABLE
-79.6%
DEPARTMENT STORES
GROWTH
- 45.7%
SPECIALTY STORES
TURN WEAKNESS INTO OPPORTUNITY
NEVER
SAY
DIE
RC SOLANGON
VP PHILIPPINE CHAMBER OF COMMERCE & INDUSTRY - MAKATI CITY
EARLY WINNERS
FILIPINOS PIVOT TO ECOMMERCE
TRAFFIC PER MONTH
412M
54M
668M
+8.6%
5.8 MILLION NEW USERS
1M
NEW FOLLOWERS DAILY
74/100
CONSUMER rEADINESS
59%
INSTALLED SHOPPING APPS
37%
USE BANKING APPS
GAME CHANGER!
COMMUNITY QUARANTINE
TOP MENTIONS
ON VIBER
57%
36%
FOOD ONLY
FOOD+PERSONAL CARE
OR SALE
4000%
INCREASE IN DIGITAL COMMERCE REGISTRATION
- DEPARTMENT OF TRADE
DIGITAL TRANSFORMATION
SUCCESS STORY
FROM BRICKS TO CLICKS
"Online sales quickly became 3-5% of total business; to target 50% in next two years."
GREEN TEE INC.
OPPORTUNITY FOR ASIAN REGION
The Philippines GDP is 60% dependent on (imported) consumer expenditures.
MARKET SEGMENTS
B2C AREAS
Apparel /Shoes
Home & Furniture
Luxury
Beauty Products
Alcohol
Financial Products
Health &
Medicine
Household
Products
Groceries
Electronics
Alcohol
NEW OPPORTUNITIES
Be mindful of the business rules in the Philippines when you build, buy or partner.
VIEW E-COMMERCE RELATED LAWS & POLICIES
30% compound annual growth rate (CAGR)
50% of transactions will be done online by 2023 - PH Central Bank
E-COMMERCE
15B USD
(2025)
DOWNLOAD THIS
REFERENCES
BUSINESS WORLD
WE ARE SOCIAL 2020, 2019 DIGITAL REPORT
TECHCELLAR BUINESS SOLUTIONS
PHILIPPINE CHAMBER OF COMMERCE & INDUSTRY
BDO UNIBANK, PH CENTRAL BANK
PH DEPARTMENT OF TRADE & INDUSTRY
PH BUREAU OF INTERNAL REVENUE
FRANCHISE ASSOCIATION OF THE PHILIPPINES
VIBER PHILIPPINES
GOOGLE MOBILITY REPORT
PH STATISTICS AUTHORITY
FOR VENTURE DEVELOPMENT, BUSINESS MATCHING AND OUTSOURCING
+63 917 530 6790
BOB@DCOM.PH
ALL RIGHTS RESERVED | DCOM.PH
