HOW THE MAJORITY OF THE PHILIPPINE POPULATION (FINALLY) ADOPTED DIGITAL COMMERCE 

INTERNET

STATISTICS

79%

TRAVEL & TOURS

B2C ECOMMERCE
1B USD 

2019 REPORT

Q2 GDP -16.5

DEEPEST RECESSION
SINCE 1985

51% HALTED

BUSY WORKERS' EATERY

24% SMALL VARIETY STORES CLOSED SHOP


BIG RESTAURANTS WERE  UNAVAILABLE 

7.3M 

UNEMPLOYED

DEPARTMENT STORES

-79.6%

GROWTH
- 45.7%

SPECIALTY STORES

1M

NEW FOLLOWERS DAILY

74/100

CONSUMER rEADINESS

59%

INSTALLED SHOPPING APPS

37%

USE BANKING APPS

GAME CHANGER!

COMMUNITY QUARANTINE

TOP MENTIONS
ON VIBER

57%

36%

FOOD ONLY

FOOD+PERSONAL CARE

OR SALE

4000%

INCREASE IN DIGITAL COMMERCE REGISTRATION

- DEPARTMENT OF TRADE

DIGITAL TRANSFORMATION

SUCCESS STORY

FROM BRICKS TO CLICKS

"Online sales quickly became 3-5% of total business; to target 50% in next two years."

GREEN TEE INC.

Future Growth
Strategies

CURRENCY PERFORMANCE REMAINS STRONG

OPPORTUNITY FOR ASIAN REGION

The Philippines GDP is 60% dependent on (imported) consumer expenditures.  

B2C GROWTH AREAS

40.7%

Video Games

8.2%

Food & Personal Care

9.3%

Furniture & Appliances

14.3%

Electronics /Media

12.6%

Fashion & Beauty

8.2%

Toys, DIY, Hobbies

B2B  OPPORTUNITIES

HRIS

52% WFH

FILIPINOS EXPECT TO WORK FROM HOME EVEN AFTER COVID-19 IS OVER

SUMMARY

Experience is a compelling teacher. From hereon, every single company in the Philippines  will have to seriously setup their digital play either to transform the way they do business or digitalise their respective industry.

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REFERENCES

WE ARE SOCIAL 2020, 2019 DIGITAL REPORT
TECHCELLAR BUINESS SOLUTIONS
PHILIPPINE CHAMBER OF COMMERCE & INDUSTRY
BDO UNIBANK, PH CENTRAL BANK
PH DEPARTMENT OF TRADE & INDUSTRY
PH BUREAU OF INTERNAL REVENUE
FRANCHISE ASSOCIATION OF THE PHILIPPINES
VIBER PHILIPPINES
GOOGLE MOBILITY REPORT
PH STATISTICS AUTHORITY

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