Speakers

Secretary Gregory Domingo
Secretary, Department of Trade and Industry (DTI)

Secretary Greg Domingo leads the Philippines Department of Trade and Industry and a member of the Economic Team of the President of the Philippines. Prior to joining government, he was President of Carmel Ray - JCTI Corporation and Managing Director of Chase Manhattan Bank for almost a decade. He also worked for other financial institutions in Philadelphia, Pittsburgh and New York from 1982 to 1989 including First Boston, Drexel Burnham Lambert & Mellon Bank. He has served as Director in various Boards of corporations engaged in sugar production, banking, real estate, leisure, power and investments.

He holds an MBA from Wharton School, University of Pennsylvania, a Master of Science degree in Operations Research from Asian Institute of Management with Distinction, and Bachelor of Science degree in Management Engineering from the Ateneo de Manila University.

He is a member of Wharton Club-Penn Club Foreign Exchange Association of the Philippines and Bankers Association of the Philippines (BAP).

Senator Ramon B. Magsaysay, Jr.
Senator
Republic of the Philippines

Senator Ramon B. Magsaysay, Jr. inherited his great sense of compassion for the common tao from his revered parents, the late President Ramon del Fierro Magsaysay of Zambales and Mrs. Luz Banzon-Magsaysay of Bataan.

As a senator, he has pushed the crusade for an honest, efficient, responsive and open government.

In the Senate, he chaired the Committees on Agriculture and Food, National Defense and Security, Banks, Financial Institutions and Currencies, Science and Technology, Economic Affairs, Tourism and Cooperatives.

He sponsored the passage of the Electronic Commerce Act (RA 8792) - the law provides for the legal recognition, admissibility and evidential weight of electronic data messages and electronic documents.

The law mandates all government departments, bureaus, offices, agencies, entities and instrumentalities as well as GOCCs to use and accept electronic data messages, electronic documents and signatures in their transactions. The E-Commerce law is the progenitor of the very first Automated Election Law in the Philippines.

Senator Magsaysay holds a BS degree in Mechanical Engineering from De La Salle University. He is a Licensed Mechanical Engineer. He took post-graduate studies in Harvard Business School and New York University Graduate School of Business Administration. He was awarded a Doctor of Public Administration, Honoris Causa, Polytechnic University of the Philippines and Central Luzon State University.

Undersecretary Zenaida Cuison Maglaya
Consumer Welfare and Business Regulation Group
Department of Trade and Industry

Ms. Zenaida Cuison Maglaya has been a staunch advocate of consumer welfare, initiating effective programs and projects that aim to empower and protect consumers. Beyond this, she has been given several opportunities to hold various functions in the Department because of her constant display of perseverance, effectiveness and leadership.

She is the Undersecretary for Consumer Welfare and Business Regulation Group (CWBRG), supervising six (6) bureaus responsible for consumer protection, product standards, accreditation, supply chain management, and, construction industry development and licensing. As supervising head, she spearheaded the setting up of DTI Direct – the Department’s quick response mechanism for Pinoy entrepreneurs and consumers; and the DTI Bagwis Awards that gives due recognition to establishments that uphold fair and honest business practices and supports the rights of consumers. She supported the integration of fair trade and consumer laws in the curricula of secondary and alternative learning education. She concurrently heads the Management Services Group (MSG).

She alternates for the Secretary as the lead convenor in the Philippine Development Forum (PDF) Working Group on Growth and Investment Climate contributing to the banner programs of the National Competitiveness Council (NCC), which are the Business Processing and Licensing System (BPLS) and the Philippine Business Registry (PBR). These programs aim at simplifying business requirement processing for start-ups and foster transparency in transactions with the end goal of reducing cost of doing business and improving the country’s competitiveness. She represents the DTI in the boards of the Philippine Ports Authority, National Housing Authority, Home Development Mutual Fund, and, the Government Procurement Policy Board to name some.

Ms. Maglaya is the Department’s anchor in the DTI-ABSCBN consumer advocacy program, “Konsyumer Atbp” (KATBP), together with DZMM’s Mr. Alvin Elchico. The KATBP is simultaneously aired on Saturdays in DZMM Radyo Patrol 630 kHz and in DZMM Teleradyo Skycable channel 26 from 10:30 in the morning to 12:00 noon. The KATBP, on its seventh year, has been awarded the 2008 Catholic Mass Media Awards’ (CMMA) Best Education Program for Radio and the 2009 and 2010 Kapisanan ng mga Brodkasters (KBP) Golden Dove Awards’ Best Public Service Program for Radio. In 2011, Ms. Maglaya obtained the 2011 KBP Golden Dove’s Best Public Service Personality for Radio.

She started her career in government in 1974 as a MASICAP Scholar under the then Ministry of Industry, where she was assigned in Northern Mindanao and Eastern Visayas assisting small and medium entrepreneurs put up their businesses. In 1987, she became the Director of the Bureau of Domestic Trade Promotion servicing the marketing needs of SMEs. As Assistant Secretary for Regional Operations, she was appointed the Project Manager for One-Town-One-Product (OTOP) Project in 2002. Undersecretary Maglaya was conferred the Presidential Lingkod Bayan Award, the highest category of the Civil Service Commission’s Honor Awards Program in 2007. (June 2012)

Jack Madrid
President
Digital Commerce Association of the Philippines (DCOM)

Jack has more than twenty (20) years of experience in general management in the Southeast Asia across different sectors which include digital media, e-commerce, broadcast media, commercial banking, venture capital and BPO. He is an expert in the field of business development, strategic planning and general management. He has spent six (6) years of his professional life at Citibank as the Vice-President, eight (8) years at Ayala Corporation as the Managing Director, almost three (3) years in Dell International Services as a Director; and two (2) years in Yahoo! Philippines at Yahoo! Southeast Asia as the Country Manager.

Jack has obtained Bachelor of Science in Economics at University of Pennsylvania – The Wharton School in 1982. At present, aside from being the Country Manager of Multiply, he is the President of Digital Commerce Philippines (DCOM).

Dave Condon
Founder
Axon IT Consulting

Dave Condon began his career at one of the largest Wall Street firms implementing projects on several continents. In 2011, he was tapped to become Chief Operating Officer in the Philippines for the 'fastest growing company ever' Groupon.com.

After seeing the potential to help businesses grow by applying the same techniques used by the 'best of the best', he left his post to form Axon IT Consulting.

Dave’s passion, and this company’s mission, is to help businesses grow and improve.

Chan Wing Cheung Joseph
Founder and CEO
AsiaPay

Joseph is the Founder and CEO of AsiaPay since 2000. He spearheaded the formulation and execution of business strategy to meet the business targets. He managed the day-to-day operations of the company and was accountable to its P/L during its start-up operations. Prior to AsiaPay, he worked with Dah Sing Bank, Bank of America and Citibank leading a team handling the operations and projects involving credit cards, electronic banking, and retail banking. In Baring International Asset Management, he designed and developed various host systems in areas of fund accounting, portfolio monitoring and asset management.

He holds a Master's degree in Economics and a Bachelor of Science degree from Monash University in Melbourne, Australia.

Tof Salcedo
Founder and Director for Search and Digital Services
SEOPinas Web Consulting and Design

Tof Salcedo is the Founder of SEOPinas Web Consulting and Design, a full-service SEO, website usability, information architecture, and web design company. He is a specialist in search engine optimization and paid search advertising, and worked in search engine marketing industry for the past 6 years. He holds a BA major in Philosophy, Summa Cum Laude.

Tof's web development background lends a unique technical balance to his perspective on internet marketing, bridging gaps between marketing and development teams in order to provide an integrative, comprehensive solutions to online visibility. He has an extensive experience in content creation, research, and implementation of highly effective search strategies that includes everything from technical website optimization to SEO-friendly copywriting, social media optimization to creative/unconventional link/authority building, search engine visibility, and maximized traffic conversions.

At the present, he is doing search marketing consulting work for digital agencies and brands - for local and international clients. He drives the creation of new search marketing deliverables, strategies, and tactics for his clients; promotes the spread of core search marketing knowledge (both within the agency and throughout the greater web community). Recently, he is putting a lot more efforts into SEO education and training, he is the Program Director for Market Motive-Fiera De Manila Internet Marketing Training and Certification for Online Courses, and a regular Resource Speaker in search and digital marketing conferences.


Bjorn Pardo
Chairman and CEO
Xend Business Solutions, Inc.

Bjorn is the Chairman and CEO of Xend Business Solutions, Inc. He is one innovative, passionate, results driven entrepreneur with excellent experience in eCommerce and logistics. He is a dynamic leader who moves easily from vision, conceptualization, and strategy to implementation. He successfully conceptualized, developed and executed pioneering strategic e-­Commerce and logistic initiatives for SMEs and corporate multi-­‐million dollar companies across diverse industries. His strengths are in Entrepreneurship, Business Administration, e-Commerce and Logistics.

He also leads okayokay.com and has been an Independent e-Commerce Consultant since 2006 until the present time. He is a Lean Six Sigma Black Belt and holds a Bachelor of Science degree in Commerce, Major in Business Administration from the De La Salle University.

Kim Lato
Founder
Kimstore

Kim Lato is the Founder of Kimstore, the Philippines´ largest online gadget store with industry experience of over 6 years in e-commerce and electronics retail. Throughout the years, Kimstore has won several accolades from famous organizations, such as, e-commerce site Multiply.com´s Most Successful Online Store, 12 Young Starpreneurs and is also a Go Negosyo Awardee.

Oliver Segovia
CEO, AVA

Oliver is a Filipino entrepreneur and businessman. He holds an MBA with Distinction from Harvard Business School where he was a LeBarron-MacArthur-Ellis Fellow and a board director of the Harbus News Corporation. His work experience spans consumer products, publishing, real estate and e-commerce. Oliver worked with Procter & Gamble Asia, where he helped launch new products and marketing campaigns for emerging markets in Asia.

After business school, he returned to Manila and co-founded a real estate company and an e-commerce start-up.

Dustin Andaya
Founder and CEO
Islandrose.net

Dustin Andaya is the Founder and Chief Executive Officer of the largest wholesaler and retailer of roses in the Philippines. Islandrose.net, is a flower and gift delivery service considered to be one of first and the leading e-commerce websites in the country. It has represented the Philippines as a best practice model for use of information technology for small and medium enterprises through the International Trade Center (ITC), an agency under the World Trade Organization (WTO). It is also a favorite case study in the use of ICT in leading educational Institutions in the Philippines.

In 2008, Dustin Andaya was given the Agora Award for Marketing Excellence in Entrepreneurship by the Philippine Marketing Association. In 2009, he was also an Ernst & Young Entrepreneur of the Year Finalist.

Dustin Andaya has a Master Degree in Business Administration from the University of Bath in the United Kingdom and speaks in various e-commerce related seminars and events. He is also a Board of Director in the Philippine Internet Commerce Society and a practicing management consultant under Superius Corporation. He represented the Philippines in various international forums, such as, the Association of Southeast Asian Nations (ASEAN), Asia Productivity Organization (APO), and the Asia-Pacific Economic Cooperation (APEC) in topics pertaining to e-commerce.

Frederic Levy
CEO
CashCashPinoy

18 years in Advertising, Media and Digital related Businesses. Working for Warner France as Marketing Director, then General Manager of La Bande Son, a division of Canal+. In 2000, he co-founded one of the first European digital agency, Rouge, and managed the online strategy of several international brands like MSN, Orange, XBox/XBox 360, Samsung or Amazon.fr... In 2007, he moved to the Philippines and co-founded NetBooster Asia, the leading Digital Agency in the Philippines, successfully sold to WPP Group in 2013. After many years of successful entrepreneurial experiences, Frederic is now the Founder and CEO of CashCashPinoy, one of the most successful start-up in Philippines and a key actor in Filipino e-commerce. He is the Vice-President of the Digital Commerce Association of the Philippines (DCOM). He holds a Master degree in Law from Paris University.

Arne Reodique
Managing Director
MyMusicStore.com.ph

Arne is the Managing Director for MobileCash,Inc. and Rising Tide, Mobile Entertainment Inc. - The two groups behind MyMusicStore.com.ph. Previously, he was the Creative Technologist and Head of Digital Services for Tribal DDB Philippines where he worked on award winning digital campaigns for Ako Mismo Advocacy, Be Gerald's Girl, Smart Communications Inc.'s SandBox, etc.

Maria Rodriguez Java
Country Managing Director- Philippines
Effective Measure

Maria is the Country Managing Director for Effective Measure (EF). She was Mindshare Philippines' Digital Director, prior joining EF, where she was driving strategy and development for its 360 digital media business. She was also Vice President - Marketing, Media, E-Commerce and Product for Airphil Express where she was responsible for the strategy and brand revamp for the airline. She has also held senior strategic digital roles within the broadcast industry at ABS-CBN Interactive, Inc./ABS-CBN Broadcasting Corporation and at Globe Telecom, Inc.

Abe Olandres
Country Managing Director
Nuffnang and Yugatech.com

Abe is a Professional Blogger, Tech Reviewer, and has been managing YugaTech full-time since 2005. He is also the Country Managing of NuffNang Philippines. He manages several internet start-ups including a web hosting company and a blog advertising network. He works as a New Media Consultant to several media and advertising agencies, as well as, international organizations. He has done dozens of seminars and workshops on blogging, podcasting and internet marketing in various countries, such as, Indonesia, Malaysia, Taiwan, Pakistan and Germany.

Abe co-founded the Philippine Blog Awards in 2007 and in 2008, became a co-organizer of the annual Search Engine Marketing Conference (SEMCON) in the Philippines. He contributes to a couple of local and international publications. Prior to becoming a full time internet Entrepreneur, Abe used to work for Head Strong Philippines and Microsoft Business Solutions. He is a graduate of the Ateneo de Manila University with a Bachelor's degree in Chemistry and Computer Engineering.

Earl Martin Valencia
President and Co-Founder
IdeaSpace Foundation

Earl is the President and Co-founder of the IdeaSpace Foundation, the First Pacific group's P500M multi-industry incubator and accelerator for technology start-ups. He is concurrently the Head of Corporate Development at Smart Communications Inc. Prior to his move to Asia, he was the Business Incubation Manager at Cisco’s Emerging Technologies Group at the Silicon Valley global headquarters. He also was a Senior Systems Engineer at Raytheon Space and Airborne Systems where he worked in classified R&D Projects for the US Defense Department. In addition to his corporate roles, he had worked at billion dollar VC firms, Investor Growth Capital Menlo Park and H&Q Asia Pacific Manila. Earl obtained a Bachelor of Science degree in Electrical Engineering, Summa Cum Laude, from Boston University, a Masters in Systems Engineering from Cornell University and an MBA from the Stanford Graduate School of Business. In 2007, he was selected as the youngest 'New Face of Engineering' which highlighted the 15 most promising engineers under 30 across the US.

Allian Marie Sheila G. de la Cruz
Customer Experience Head
Multiply Philippines

Allian leads a start-up team of Customer Experience Specialists supporting Multiply account users on merchant related inquiries and social networking concerns. She creates processes to promote consistency between Multiply sites (Philippines and Indonesia) and closely works with the Indonesian counterparts to ensure that practices/procedures are aligned and constantly improved. She conducts regular 1:1 sessions and team meetings that cover feedback/coaching and career development plan discussions. She oversees the smooth resolution of all customer inquiries by conducting regular audits.She has more than a decade work experience in training, coaching, and customer service management.

She holds a Master degree in Business Administration from the Ateneo de Manila University and a Bachelor of Arts degree in Organizational Communication from the De La Salle University.

Jenise Louise Gerodias-Diaz
Founder and CEO
Snoe Beauty Products Inc

Jenise leads Snoe Inc., a specialty cosmetics store since February 2010. Snoe Inc. abides to brand strategies, such as: effective products with high quality ingredients, reasonably priced products, wide range of products to all segments of the market, intricate, and luxury packaging with wide array of colors and scents. Snoe continues to reflect the diverse trends of its consumers as a leader in the local cosmetics industry through innovative, provocative and cutting edge products. Snoe symbolizes the 6 essential aspects of an individual that embody a balanced life: mind, body, spirit, heart, relationships and beauty for a balanced and holistic approach on life. Snoe's vision is to become a market leader in the cosmetics industry and be the biggest global Filipino brand.

Jenise Louise Gerodias-Diaz holds a Bachelor of Arts degree in Human Resource Management form the De La Salle University-College of Saint Benilde, and Fashion Design from the Academy of Arts, San Francisco, USA. She took her MBA from the Ateneo de Manila University Graduate School of Business.

Theresita Eisma
Director & Executive Vice President
Air 21 & e-Konek Pilipinas, Inc.

Theresita has five (5) years experience in Information Technology as Head of Corporate IT Department, managing teams responsible for project management, systems development, data center operations and network and facilities management. She has seven (7) years of experience in Information Technology as Senior Manager, managing team responsible for systems design and development, software evaluation, selection and implementation. She also has over seventeen (17) years of experience as project officer and lead systems analyst for varied computer applications in Philippine government, particularly, for the Bureau of Customs and Bureau of Internal Revenue.

She holds a Bachelor's degree in Zoology from the University of the East and a Diploma in Supply Management from the Ateneo Graduate School of Business, Makati City.

Zafar Ahmed
Social Media and Search Manager
TrueLogic Solutions, Inc.

Zafar is a recognized marketing professional with scaling revenues through direct customer acquisition channels (Lead Gen, SEO, Social Search, Content Strategy, PPC, and Demand Generation) with a record of aggressively capturing market share, and growing revenue. His working experience in San Francisco Bay Area has helped him grow as a dynamic marketing leader by understanding and growing emerging channels and develop various social search and SEO mix models to optimize acquisitions across all models. Zafar is also an evangelist @Marketo.com for lead nurturing and scoring programs – strong believer of content, in the right context, is king, in social media marketing. He presently works as Social Media and Search Manager at TrueLogic Solutions, Inc.

Sheila Lina
President & CEO
AIR 21 Global Inc. and Shopinas.com

Shopinas.com is the brainchild of Air21 Global, Inc. President and CEO Sheila Lina, an indomitable entrepreneur and a self-confessed online shopper.

Sheila received her A.A. in Liberal Arts from the New York University’s School of Continuing and Professional Studies. She also received a B.S. in Marketing and International Business and a Certificate in Entertainment, Media, and Technology from NYU’s Stern School of Business.

She produced her first feature film dubbed 'Subject: I Love You' after graduating from NYU. The film starred Hollywood’s Briana Evigan (Step Up 2) and Dean Cain, and the Philippines’ very own Jericho Rosales.

Sheila is con-currently the President of Dun & Bradstreet Philippines, the leading provider of global business information, the Treasurer/Government Affairs Committee of the Digital Commerce Association of the Philippines, and the President of Society for Spiritual Awakening, a Christ centered, Spiritual Development group based in the Philippines.

Jojo Anonuevo
CEO & Managing Director
Ensogo Philippines at Living Social

He is the CEO and Managing Director of Ensogo Philippines. He has management experience acquired in several multi-nationals: Oracle, Yahoo, Zynga, LivingSocial with postings in HQ, Regional, and Country roles. He was a Board Member of start-up enterprise software consulting and Managing Director of online-gaming and social-commerce companies. His expertise covers: executive management, strategic thinking, culture change, digital media, and e-commerce. He is a graduate of UC-Berkeley for Applied Mathematics.

Eliseo P. Doroteo
Senior Manager, Collections and Card Fraud Control Department Card Banking Group
Bank of Philippine Islands (BPI)

Currently, he is in-charge of Card Fraud Control of BPI and Chair of the Security and Risk Committee of the Credit Card Association of the Philippines (CCAP). He joined Far East Bank and Trust Company in 1988 after a seven (7) year stint with an Engineering and Consulting firm. He headed the credit investigation and appraisal of FEBTC until its merger with BPI. Then he moved to Risk Management in Y2003 handling fraud cases documentation in the bank. He is a Mechanical Engineer by training and education.

F. Patrick Cuartero
President and CEO
Groupon Philippines

Patrick Cuartero is the CEO and Managing Director of Groupon Philippines, the local presence for Groupon International in the Philippines. Groupon offers up to 95% the best things to do, eat, see, play, and buy to millions of people in the Philippines every single day. Moreover, it’s become one of the most effective forms of marketing for businesses at absolutely zero up-front costs.

Mr. Cuartero is also a yo-yo professional (yes, yo-yos!) and is the Co-Founder and CEO of YoYoNation.com, the world’s number one specialty online retail store, online yo-yo community, and vehicle for all things yo-yo related. The 'seriously fun' enthusiast website has won awards and has been featured in many media outlets, such as, National Public Radio (NPR), Wall Street Journal, NBC’s The Today Show, Entrepreneur Magazine, PC Magazine, and The New York Post. He has won top spots in multiple state, regional, national, and world competitions and has toured around the world demonstrating the art of the yo-yo.

Before pursuing YoYoNation, Pat was a Six Sigma Black Belt at Wall Street’s Merrill Lynch and an e-marketing specialist at Dun & Bradstreet Corporation.

He has spoken to tens of thousands of business school students about entrepreneurship throughout the United States and the Philippines.

Pat was also a food photographer, stylist, and a cheese class instructor in New York City. He enjoys yo-yos, drums, food (especially cheese), photography, technology, and entrepreneurship.

Charlie Hung
Managing Director and Co-Founder
Rocket Internet GmbH
OfficeFab Philippines (for B2B)
Lazada Philippines (for B2C)

Charlie is the Managing Director and Co-Founder of OfficeFab Philippines, a leading E-Commerce platform in the Philippines for B2B. He performs same function in Lazada Philippines, which is focused on retail or B2C. Both OfficeFab and Lazada Philippines are backed by Rocket Internet GmbH. Prior to Rocket Internet, he was a Management Consultant in Oliver Wyman where he focused on financial services (payment and banking), strategic and risk management in countries, such as, Australia, Singapore, Japan, HongKong, China, South Africa, London and New York. He also worked with Brooklings Institute, Baker & McKenzie, Allen & Overy, Ernst & Young and Deloitte.

He holds a Bachelor's degree in Laws and Commerce with Distinction from the University of New South Wales, Sydney, and an international scholarship in Economics and Management from Tsinghua University, Beijing.

Eiko Raquel
Head-Business Development
Multiply Philippines

As head for business development for Multiply.com in the Philippines, Eiko leads partnerships with service providers for payments, logistics and mobile. Ensuring all partners integrated into the Multiply platform contribute to a delightful and rewarding online shopping experience for its users.

Prior to Multiply, Eiko was working with Globe Telecom as head of strategic partnerships and innovation for digital media under the consumer business group. She also handled business development and mobile for Yahoo! Philippines. Eiko has extensive experience in product, marketing and account management working for various mobile and IT companies over the years.

She holds a Masters degree in Business Administration from the Ateneo de Manila University and a Bachelor of Arts degree in Organizational Communication from the De La Salle University.

Amir Sergei Precilla
General Manager
Ayala Malls Cinemas

Amir started with Ayala Land Premier as Sales Operations Manager. He moved to Ayala Malls and handles the operations of the Neighborhood Retail Centers of Ayala Malls --- like San Antonio Plaza Arcade, Restaurants at Ayala Triangle Gardens, Solenad in Nuvali, The Residences at Greenbelt, The Columns at Ayala Ave, The Columns at Legaspi Village, People Support, Convergys One, Solaris One, and Vertex One.

He holds an MBM degree from the Asian Institute of Management, Major in Marketing, and a Bachelor's degree in Human Resource Management from the College of St. Benilde-De La Salle University. He completed the Certified Digital Marketing Program of E-Learning Edge in 2011.

He is a watch enthusiast, toy collector, and movie buff.

Brian Mathew Cu
Co-Founder and Managing Director for Operations
Zalora Philippines

Brian is the Co-Founder and Managing Director for Operations of Zalora Philippines, the country’s largest online fashion store. The company is backed by Rocket Internet.

Brian set-up the company from inception, hired key personnel, negotiated with local strategic partnerships and put in place relevant infrastructure for operations. He steered the mindset of change from trading to direct-to-retailer distribution model for all nationwide distributors.

Along with the CEO, he sets overall direction of the company.

Brian holds a Business Administration degree major in Finance from National University of Singapore, First Class Honors.

James Perez
President/Co-Founder/Managing Director
Idea Lab

A seasoned executive with extensive experience in operations, I.T. development, mobile marketing, and sales particularly in the technology, banking, and telecoms industries in the Philippines and abroad; managed teams of over 1000 employees; has launched thousands of mobile applications worldwide, has been involved in start-ups as well as Fortune 100 companies; and has worked in local, multinational, and foreign companies including IBM, San Miguel Corporation, General Milling, EMC, and Smart Communications.

Currently, he is the President/Co-Founder of Yugadeals.com and the Managing Director of Idea Lab, a digital marketing and software development firm serving select Philippine clients including BPI, BPI Family Savings Bank, BPI-Globe Banko, Yugatech, and others. He currently designs, implements, and manages e-commerce and internet banking platforms, enterprise content management systems, and social media/digital marketing campaigns for entities like BPI 24x7 Banking, BPI Express Credit, Teletech, SM Cyberzone, and Sun Cellular.

Menchie Viduya-Dizon
Digital Marketing Manager
Ayala Mall Group

Mench is with the Ayala Malls for six years, in-charge of launching and marketing the company’s new malls like TriNoma, MarQuee Mall in Angeles and Harbor Point in Subic. She is also in-charge of marketing all other Ayala Malls under development.

Currently, she heads the digital marketing and spearheaded projects that have brought Ayala Malls at the forefront of digital. She launches Ayala Malls 360, a comprehensive digital campaign that allows customers to get information across various platforms – online, mobile, social and on-ground. This also includes www.A-Deals.com, Ayala Malls’ e-commerce program that primarily aims to serve as a drive-to-mall strategy.

She completed the Certified Digital Marketing Program of E-Learning Edge last 2011 and currently, on the Board of the Internet and Mobile Marketing Association of the Philippines (IMMAP).

She was a scholar at the Ateneo de Manila University, graduating with a Bachelor of Science degree in Business Management, minor in Philosophy. She is passionate about travel and distance running. She hopes to do the Cebu Ironman this year.

Chris Mercado
Performance Director
Movent

Seasoned marketing executive, adept in identifying key opportunities in local and international markets and crafting targeted campaigns that deliver immediate bottom line results.

Currently specializing in performance-based marketing, encompassing email and mobile marketing, performance analytics, search engine optimization (SEO) and eCommerce at Movent.

Previous experience includes developing and managing SMS, MMS and WAP services, as well as other mobile value added services and content for a local telecommunications player. He holds a Bachelor of Arts degree major in European Studies from the Ateneo de Manila University.

Justin Garrido
Co-Founder
SocialProject.ph

Justin is the co-founder of SocialProject.PH, a crowd funding website for social projects in the Philippines as a means to address poverty and other social and environmental challenges in the country. Justin moved to the Philippines after completing his MBA from Melbourne Business School and the Asian Institute of Management so he could pursue his passion for social entrepreneurship. Prior to his MBA, he worked several years as a Director with Aldi Foods in the US. Aside from his interest in social entrepreneurship, he also enjoys outdoor activities, exploring food destinations, and traveling the world to experience different cultures. He holds an MBA degree from Education University of Melbourne, Melbourne Business School and Asian Institute of Management (AIM).

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